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Apple unloads 250,000 Apple TV units in first six weeks

It might not have launched with a new name or an App Store as rumors suggested, but Apple’s refreshed set top box still managed to find its way into plenty of living rooms following its launch last month. The new iOS-powered Apple TV became available in early September and according to Apple’s earnings call this past Monday, the company has sold over 250,000 units in the six weeks since its release. It looks like Apple TV isn’t such a bad hobby after all. Unlike less popular Apple TV models of generations past, the new Apple TV is very affordable at $99. It also offers TV show rentals for just 99 cents, HD movie rentals for as little as $3.99, and it supports Netflix’s Watch Instantly streaming video service. Firm rumors that the media box will soon have access to third-party apps persist, so it will be interesting to see if the introduction of an App Store will increase Apple TV‘s already impressive sales pace.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.