Click to Skip Ad
Closing in...

You won’t be able to watch the latest high-def content on the next-gen Apple TV

Apple TV 4K

If you were hoping that Apple’s upcoming big Apple TV refresh would include support for the latest and greatest high-definition content, we have bad news for you. In a new report from reliable Apple reporter John Paczkowski, who now writes at BuzzFeed, Apple’s upcoming next-generation Apple TV will not include support for 4K “ultra HD” video content.

Will anyone care? That remains to be seen.

DON’ T MISS: Every gorgeous iPhone 6 case we’ve ever recommended – plus 4 new ones

“Sources in position to know” have told BuzzFeed that the new Apple TV currently in development at Apple will not stream the latest high-definition video content currently offered by Netflix and other streaming video providers. According to the site’s sources, the market for 4K video isn’t yet significant enough for Apple to support it.

While there is little question that 4K video quality is vastly superior to regular HD, there is also little question that Ultra HDTVs that support the new higher-quality video have yet to proliferate.

Cost is still a big barrier for 4K TV adoption in most cases, and most video content is not yet available in ultra HD resolution. This obviously makes the high cost of entry an even bigger barrier.

Apple’s next-generation Apple TV is reportedly set to be unveiled this coming June during Apple’s annual WWDC developers conference in California.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.