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Apple to ‘crack down’ on in-app payment policy violators

Updated 4 years ago
Published Feb 2nd, 2011 9:26PM EST

On Tuesday, we reported that Sony’s eBook reader app for iOS had been rejected by Apple. The reason Apple gave for the rejection was that Sony’s app violated an app store policy — one that has historically not been enforced — dealing with apps that offer content for sale through means other than Apple’s in-app purchase mechanism. By using their own distribution systems, developers have been able to sell content from within iOS apps without having to pay Apple’s 30% commission charged for iTunes-based in-app purchases. An Apple spokesperson later gave a comment, stating that Apple is “now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase.” Following the ordeal, The Wall Street Journal on Wednesday reports that developers have begun to receive notices that apps in violation of this policy will be rejected starting March 31st. This could mean existing apps like Amazon’s Kindle eBook reader, which sends users to a mobile website in order to make purchases, could run into problems unless they are updated to offer content through iTunes. According to the Journal, the only exception to the rule that will be made is for publishers wishing to give print subscribers free access to an iPad edition.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.