It’s amazing what a strong earnings report and a 7-for-1 stock split will do for your company’s share price. Apple shares surged past the $600 mark on Monday and closed at $600.96 each, which is the highest they’ve been since November 2012. Apple’s stock value had peaked at around $700 in September 2012 before falling all the way down to under $400 in April 2013. However, the company’s better-than-expected iPhone sales in its latest quarterly earnings report coupled with news that it will enact a 7-for-1 stock split in early June have helped reignite demand for Apple’s stock. Investors may also be feeling bullish at the sales prospects of the iPhone 6, which will finally give Apple fans a device with a big display that’s on par with the Galaxy S5.
Apple shares surge past $600 for the first time since 2012
Updated May 5th, 2014 4:17PM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
