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Apple leads in loyalty: 84% of iPhone users, 60% of Android users plan to stay loyal, study finds

Wireless users who currently own an iPhone are more likely to stay loyal to their current smartphone platform than owners of any other OS, a recent study found. Market research firm GfK conducted a survey of 4,500 consumers in various regions around the world and found that 84% of current iPhone owners plan to purchase another iPhone as their next handset. 60% of Android users plan to stay loyal according to the study, and 48% of BlackBerry owners intend to purchase another BlackBerry smartphone as their next device. “Apple is clearly ahead of the game, but developments next year will challenge that,” GfK analyst Ryan Garner told Reuters without elaborating. The consensus at GfK paints a slightly different picture, however, as the firm suggests that loyal customers are difficult to sway. “The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty,” the firm said in its report.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.