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Apple’s new iPad Air 2 commercial is all about the music

Published Feb 9th, 2015 6:50AM EST
Apple iPad Air 2 Music Ad
Image: Screenshot

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Apple on Sunday released a new short video ad for the iPad Air 2, this time focusing on the tablet as a tool for music makers. Unsurprisingly, the ad was published right ahead of the 57th edition of the Grammy Awards, with Apple listing a special page dedicated to the new commercial on its website.

FROM EARLIER: Video: Check out Google’s best TV commercial yet for Android

To tell this iPad music story, Apple enrolled Elliphant, a recording artist from Sweden, and other music professionals, including a producer, DJ and clip director.

Additionally, and in line with previous iPad and iPhone ads, Apple is also listing on its website the various apps that made possible this particular commercial.

Interestingly, not only is Apple promoting the tablet as a great tool for creating anything related to music, from writing lyrics to coming up with new beats and mixing music on the iPad, but the company reveals that the All or Nothing — the song performed in the commercial — remix film was shot on an iPad Air 2.

The full new Apple video follows below.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.