Did you give or receive a smartphone for Christmas this year? If so, you contributed to the largest day ever for Android and iOS activations. According to Flurry Analytics, Christmas Day set a record for activations of those two smartphone operating systems in a single day. Between December 1st and December 20th, activations teetered between 1.3 million and 1.8 million devices per day, or an average of 1.5 million daily activations. That figure jumped 353% on December 25th, however, with 6.8 million iOS and Android devices having been activated according to Flurry. Read on for more.
The company also noticed a surge in new application downloads, no doubt propelled by the increased number of devices being activated. Between December 1st and December 20th, iOS and Android users downloaded about 108 million applications per day. On Christmas Day, downloads increased 252% to more than 242 million new Android and iOS apps were downloaded. Flurry explained that figure is “more than double any other day in the history of iOS and Android devices, except December 24, which delivered roughly 150 million downloads.” Finally, Flurry found that new Android and iOS phone users downloaded the largest volume of applications between 7:00 pm and 10:00 pm (normalized) on Christmas Day, with peak hourly downloads exceeding 15 million.