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Amazon prepping 9-inch Kindle Fire for mid-2012 launch, report claims

Updated Dec 19th, 2018 7:46PM EST

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Amazon is reportedly preparing to launch an updated 7-inch Kindle Fire alongside a brand new 9-inch tablet this summer. Pacific Crest analyst Chad Bartley on Thursday raised his full-year Kindle Fire shipment forecast to 14.9 million units, up from his earlier estimate of 12.7 million. “We believe there is an upward bias, particularly from the new 7- and 9-inch models, which we expect to launch in mid-2012,” Bartley wrote in a note to clients. BGR exclusively reported last May that Amazon was working on two tablet models, the 7-inch “Coyote” that ended up launching at the Kindle Fire last November, and the quad-core 10-inch “Hollywood.” A later report would suggest that Amazon tweaked its tablet roadmap, however, pushing the release of its 10-inch model back in order to first  launch a new 8.9-inch tablet. Bartley also lowered his shipment estimates on Amazon’s E Ink Kindle eReaders from 28.6 million units to 24 million units.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.