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Amazon issues ‘Best of 2010′ lists; Kindle tops electronics, Captivate wins wireless

Updated May 11th, 2020 4:47PM EDT
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Amazon released its “Best of 2010” lists on Thursday, highlighting the major retailer’s best-selling, most wished-for and most gifted products of the year. In the best-selling category, Amazon’s own Kindle topped the electronics category. This was a foregone conclusion, of course, as Amazon announced earlier this week that the Kindle is now the best-selling product of all time on Amazon.com. AT&T’s Samsung Captivate was Amazon’s best-selling device in the Wireless & Accessories category, reaffirming Android’s remarkable growth in 2010. Call of Duty: Black Ops was Amazon’s best-selling video game, Apple’s 13-inch MacBook Pro topped the computer category and Sherlock Holmes was the company’s most streamed movie of 2010. Hit the break for Amazon’s full press release.

Amazon.com Announces “Best of 2010” Lists

SEATTLE, Dec 30, 2010 (BUSINESS WIRE) —

Amazon.com (NASDAQ:AMZN) today released its “Best of 2010” lists, which include the bestselling, most-wished-for and favorite gift products as determined by Amazon.com customers in 2010.*

Bestselling Products of 2010

The following is a list of the bestselling products on Amazon.com in 2010 by total units sold:

  • Electronics: Kindle Wireless Reading Device (Wi-Fi)
  • Books: “The Girl Who Kicked the Hornet’s Nest” by Stieg Larsson
  • Kindle Books: “The Girl with the Dragon Tattoo” by Stieg Larsson
  • Movies: “The Blind Side” (DVD)
  • Video On Demand: “Sherlock Holmes”
  • Music: “The Gift” by Susan Boyle
  • MP3 Album: “Speak Now” by Taylor Swift
  • MP3 Song: “I Gotta Feeling” by The Black Eyed Peas
  • Video Games: Call of Duty: Black Ops
  • Wireless & Accessories: Samsung Captivate Android Phone (AT&T)
  • Computers: Apple MacBook Pro 13.3-Inch Laptop
  • Software: Microsoft Office 2010 Home & Student
  • Home, Garden & Pets: Eureka Enviro Hard-Surface Floor Steamer
  • Grocery: Coffee People Donut Shop K-Cups for Keurig Brewers
  • Health & Personal Care: Omron Digital Pocket Pedometer
  • Beauty: Revitalash Eyelash Conditioner
  • Toys: Bananagrams
  • Baby: Vulli Sophie the Giraffe Teether
  • Clothing & Accessories: Levi’s Men’s 501 Jean
  • Shoes & Accessories: Ray-Ban New Wayfarer Sunglasses
  • Watches: Invicta Women’s Square Angel Diamond Stainless Steel Chronograph Watch
  • Sports & Outdoors: P90X Extreme Home Fitness Workout Program
  • Tools & Home Improvement: Black & Decker Ratcheting ReadyWrench
  • Automotive: Battery Tender Junior Battery Charger
  • Frustration-Free Packaging: Coffee People Donut Shop K-Cups for Keurig Brewers (Pack of 50)

Most-Wished-For Products of 2010

The following is a list of products that appeared most often on the Wish Lists of Amazon.com customers in 2010:

  • Electronics: Kindle Wireless Reading Device (Wi-Fi)
  • Books: “The Girl Who Kicked the Hornet’s Nest” by Stieg Larsson
  • Kindle Books: “The Girl with the Dragon Tattoo” by Stieg Larsson
  • Movies: “Inception” (Three-Disc Blu-ray/DVD Combo)
  • Video On Demand: “Dexter: The Fourth Season”
  • Music: “Speak Now” by Taylor Swift
  • Video Games: Call of Duty: Black Ops
  • Computers: Apple MacBook Pro 13.3-Inch Laptop
  • Software: Microsoft Office 2010 Home & Student
  • Wireless: LG KP500 Cookie Unlocked Phone
  • Home, Garden & Pets: Weber Rapidfire Chimney Starter
  • Grocery: Coffee People Donut Shop K-Cups for Keurig Brewers
  • Health & Personal Care: Crest 3D White Whitestrips with Advanced Seal Professional Effects Enamel Safe Dental Whitening Kit
  • Beauty: Coastal Scents 88 Color Makeup Palette
  • Toys: LEGO Ultimate Building Set
  • Baby: Vulli Sophie the Giraffe Teether
  • Clothing & Accessories: Classic Black Fedora Hat
  • Shoes & Accessories: UGG Australia Women’s Classic Short Boots
  • Jewelry: Sterling Silver Marcasite and Garnet
  • Watches: Citizen Men’s Eco-Drive Chronograph Canvas Watch
  • Sports & Outdoors: P90X Extreme Home Fitness Workout
  • Home Improvement: SOG Specialty Knives & Tools Tactical Tomahawk
  • Automotive: Sunforce 60-Watt Solar Charging Kit

Most Popular Gift Products of 2010

The following is a list of products most frequently purchased as gifts by Amazon.com customers in 2010:

  • Electronics: Kindle Wireless Reading Device (Wi-Fi)
  • Books: “Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh
  • Kindle Books: “Decision Points” by George W. Bush
  • Movies: “Toy Story 3” (DVD)
  • Music: “The Gift” by Susan Boyle
  • Video Games: Just Dance 2
  • Computers: Toshiba Satellite TruBrite 15.6-Inch Laptop
  • Software: Adobe Photoshop Elements 9 (Win/Mac)
  • Wireless: Nokia N900 Unlocked Phone/Mobile Computer
  • Home, Garden & Pets: Oregon Scientific Grill Right Wireless Talking Oven/Barbeque Thermometer
  • Grocery: Numi Tea Bamboo Flowering Tea Gift Set
  • Health & Personal Care: Chia Obama Handmade Decorative Planter
  • Beauty: Jerdon Magnification Tri-fold Lighted Mirror
  • Toys: LEGO Ultimate Building Set
  • Baby: Vulli Sophie the Giraffe Teether
  • Clothing & Accessories: Kenneth Cole REACTION Men’s Passcase Wallet
  • Shoes & Accessories: BEARPAW Women’s Eva Shearling Boot
  • Jewelry: Sterling Silver Amethyst Butterfly Pendant, 18″
  • Watches: Casio Men’s G-Shock Classic Digital Watch
  • Sports & Outdoors: Zumba Fitness Total Body Transformation System DVD Set
  • Home Improvement: Black & Decker Ratcheting ReadyWrench
  • Automotive: Wagan Heated Seat Cushion

*Includes data from Jan. 1, 2010, to Dec. 15, 2010.

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Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.