Earlier this week, we were wondering whether Eternals would stick to its current release schedule. The massive Marvel project saw its fair share of delays during the pandemic.
The Black Widow scandal
Black Widow turned out to e the biggest movie launch of the pandemic.
But the Black Widow hybrid release also unearthed the massive conflict between
Marvel chief Kevin Feige said during the Shang-Chi red carpet premiere that he would prefer Eternals to have a theatrical-only premiere. At the time, the number of coronavirus cases was already on the rise, with some studios contemplating delays. Since mid-August, we witnessed such moves, with Top Gun: Maverick being one of the big 2021 titles pushed back to 2022.
Eternals not going to
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But then Shang-Chi’s experiment was successful. The movie delivered new pandemic records for Marvel. It didn’t beat Black Widow’s opening weekend, which included
Matthew Belloni, formerly of The Hollywood Reporter, said in his newsletter that Marvel’s Eternals is getting an exclusive theatrical release. Chapek apparently made up his mind after the Shang-Chi success:
DisneyCEO Bob Chapek basically dared Shang-Chi to perform in theaters over Labor Day weekend, and it did $94 million domestically, he couldn’t possibly put Eternals on Disney [Plus] day-and-date, right? I’m told Chapek and distribution chief Kareem Daniels have made their decision on the November movie’s fate, and it will indeed receive an exclusive theatrical run. ( Disneydeclined to comment.) Marvel’s Kevin Feige and Angelina Jolie’s agents can exhale now.
Spider-Man: No Way Home buzz aside, Eternals is the most ambitious and exciting Marvel project of the year. It features a team of 10 superheroes previously unseen in MCU movies. Also, there’s an eleventh character that will become a hero down the road. On top of the great ensemble cast for Eternals, we’ll also get the cinematographic vision of Oscar winner Chloé Zhao, who has both written and directed the film.
Those Marvel fans looking to skip theaters for the foreseeable future should know that Eternals should reach