For years, Friday has been the day that most major streaming services have rolled out the new episodes or new seasons of their original shows. When a brand new season of Stranger Things or Ozark hits Netflix, it is always on a Friday. When new episodes of The Boys arrive on
Early last month, Disney revealed in a tweet that the premiere of Marvel Studios’ Loki had been moved up from Friday, June 11th to Wednesday, June 9th. “Wednesday are the new Fridays,” Tom Hiddleston (Loki himself) said in a short video hyping up the new release date on Disney+.
The move to Wednesday appears to have been a successful one for the streamer, because starting in July, every Disney+ original series is going to start premiering on a Wednesday.
According to The Hollywood Reporter, this will hold true in August as well, with Growing Up Animal and Short Circuit season 2 each releasing on a Wednesday instead of a Friday as well.
Sources tell The Hollywood Reporter that the impetus for the change was the sheer volume of original content being produced for Disney+. While Netflix’s biggest shows debut on Fridays, original shows, movies, and specials drop every day of the week on the streaming service. In order to spread out its content, Disney+ will shift all of its original series to Wednesdays — including Marvel and Star Wars shows — but original movies will continue to roll out on Fridays.
Providing these numbers are accurate, betting on Wednesday has already paid off, and Loki’s success might have been what pushed the company to move all of its original series.