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Best Prime Day Roku deals 2023

Updated Jul 11th, 2023 3:37PM EDT
Image: Maren Estrada for BGR

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There are some things that are best sellers each and every year during Amazon’s big Prime Day blowout. Apple AirPods Pro and other Apple deals are obviously huge. And people love to shop all the crazy deals on Amazon devices, too. Of course, Prime Day Roku deals are also near the top of the list each year.

For Prime Day 2023, Amazon has some spectacular Roku deals that our readers are going to love. As a Roku user myself, I’m actually a bit jealous of these deals because I paid so much more money for my own Roku streaming media players!

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Prices start at $19 for the newest version of the Roku Express. That’s the lowest price ever for this popular streaming box.

Of course, there are two main drawbacks with the Roku Express, and my favorite Roku deal of Prime Day 2023 addresses both of them.

The best-selling Roku Streaming Stick 4K is down to $34.99 instead of $50 this year for Prime Day. This model uses the dongle form factor instead of being a box that sits somewhere on your media console, like the Roku Express. It also supports 4K resolution, which the Express does not.

There are a few more Roku deals that are available during Prime Day 2023, and I’ll run through them all right here.

Streaming fans will love these Roku deals

Roku Streaming Stick 4K+Image source: Christian de Looper for BGR

Amazon’s Prime Day discounts mean Roku prices start at $19 for the popular Roku Express, which is an incredible value.

As I mentioned earlier, that’s this model’s all-time low price. I’m talking about the 2022 version of the Roku Express, mind you. Last year’s Prime Day Roku deals included the Roku Express for $2 less, but that was the old model that was replaced last year.

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The Roku Express is a more traditional streaming media player, so it’s a box and not a dongle. That said, it’s definitely small enough to be tucked away anywhere. It also supports Full HD content and all the streaming apps you can imagine, so $19 is an amazing price for this model.

Or, for just $27, you can upgrade to the newer Roku Express 4K+. That way, you’ll get 4K and HDR support for just $8 more.

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As great as those deals are, however, you should think twice before taking advantage of them. Why? Because for just $34.99, you can pick up my favorite new Roku streamer.

The newer Roku Streaming Stick 4K is on sale right now with a 30% discount for Prime Day. In addition to getting 4K, HDR, and a Roku Voice Remote like you get with the old Streaming Stick+, the new Streaming Stick 4K also supports Dolby Vision and a few more great features.

With a retail price of $50, this new streaming dongle is one of the best values in the business. Now that it’s on sale with such a great discount, it’s an unmissable deal.

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Other Roku models on sale

If all you want is a gadget that you can plug into any TV and start streaming, it really doesn’t get any better than the deals we mentioned above. Beyond that, anyone looking for the ultimate streaming experience should definitely check out the Roku Ultra, which is discounted right now from its regular price of $100.

If you also want to upgrade the sound on your TV, however, there’s another terrific deal you definitely need to be aware of.

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The $130 Roku Streambar is currently on sale at Amazon, though it’s not an official Prime Day deal. The good news is that means anyone can get it at a discount, not just Prime members.

This model is a compact soundbar that has Roku’s beloved streaming software built right in, and it delivers fantastic sound quality. Unless you have a high-end TV that you paid thousands of dollars for, you will absolutely improve your listening experience with this soundbar.

Of course, there’s also a slightly higher-end model called the Roku Streambar Pro that’s discounted right now. Unfortunately, it looks like this model is almost sold out.

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These Prime Day 2023 Roku deals are scheduled to last through the end of the day on July 12, so definitely check them out now before it’s too late.


Roku Express deal for Prime Day

  • Roku Express HD makes streaming easy and affordable
  • Get access to live and premium TV that streams over the internet
  • Perfect for any TV in your kitchen or guest bedroom, or to give as a gift
  • Simple setup lets you plug the Roku Express HD into your TV, connect to the internet, and start streaming
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Roku Express 4K+

  • The new Roku Express 4K Plus is Roku’s most affordable streaming media player ever to support 4K and HDR
  • Long-range wireless lets you stream anywhere in your home
  • Supports popular streaming services like Netflix, Hulu, Amazon Prime Video, Disney Plus, HBO Max, and many more
  • Use one remote to control your Roku and your TV thanks to the new Roku Voice Remote
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Roku Streaming Stick 4K

  • This popular model lets you stream in HD or 4K
  • Plus, it supports Dolby Vision and HDR10+ with sharp resolution and stunning color
  • Tuck it away behind your TV for a clean look
  • Enjoy endless streaming entertainment with support for all the most popular streaming apps
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More Prime Day 2023 coverage

Amazon Prime Day 2023 includes hundreds of thousands of deals that are exclusively available to shoppers who subscribe to Amazon Prime. If you’re not already a Prime member, you can sign up for a free 30-day Amazon Prime trial and shop all of these great Prime Day deals for free.

Here’s some more coverage from BGR that you should check out to see all the best Prime Day 2023 deals:

Maren Estrada Deals Editor

Maren Estrada has been the Editor of BGR Deals since it launched in 2013. She has more than 20 years of experience testing more than 1,500 products, and reviewing a wide range of consumer electronics including mobile devices, smart home products, computers, and home appliances.

Previously, she was a leading consultant specializing in copywriting, product development, and new product launches.

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