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Apple’s 10.9-inch iPad is down to $399, matching the best price yet

Published May 23rd, 2023 11:48AM EDT
Apple iPad 9th Gen and 10th Gen
Image: Maren Estrada for BGR

The 10.9-inch iPad is on sale this week with a $50 discount. This marks just the second time in 2023 that Apple’s 10th-generation iPad has dropped to its lowest price. Released on October 26, 2022, it’s one of the newest products in Apple’s lineup. It’s also a substantial upgrade compared to the previous-generation model, thanks to a big redesign and the updated A14 Bionic chip.

Apple’s 64GB version of the 10.9-inch iPad typically costs $449, but it’s currently on sale for just $339. You can also save $50 on the 256GB model if you need more storage. Or, if you want to spend even less money, the previous-generation 10.2-inch iPad is also on sale with discounts of up to $80.

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Amazon Logo See Pricing

If you haven’t seen it already, be sure to read BGR’s in-depth 10.9-inch iPad review. In it, we explain all the reasons why Apple’s 10th-generation iPad is such a great upgrade compared to its predecessor.

The first and most obvious update is the design of the new 10.9-inch iPad. It has a slightly larger display than the 10.2-inch model, of course. But it also has smaller bezels because the home button underneath the screen has been removed.

You can still use Touch ID on the 10th-gen iPad though, it has simply been moved to the power button on the edge of the tablet. This is a big deal for many Apple fans out there.

Yes, Face ID is great. I personally prefer it to Touch ID on my iPhone. But on an iPad, I’m not such a big fan. Sometimes I’m just not holding the iPad in a position that works well for Face ID, and it takes a few tries to unlock it.

That’s not a great user experience at all. Meanwhile, Touch ID works every single time for me, without fail.

Apple’s 10.9-inch iPad also features the powerful A14 Bionic chipset in place of the A13 chip in the 9th-gen iPad. You get big speed gains as well as better battery life and more.

Amazon Logo See Pricing
Amazon Logo See Pricing

The 10.9-inch iPad typically starts at $449, which is a big price increase compared to the older iPad. Right now, however, it’s $50 off at Amazon so it starts at $399. You can also upgrade to the 10.9-inch iPad with 256GB for $549 instead of $599.

As I mentioned, however, the previous-generation iPad model is also on sale right now. It’s still in Apple’s lineup since the 10th-gen iPad is so much more expensive. And right now, the 9th-gen iPad is up to $80 off.

You can get the 256GB model on sale for $399 instead of $479, which is an $80 discount. Also, WiFi + Cellular models are up to $80 off thanks to an extra $20 discount that’s taken off at checkout.

Or, if you want to spend as little as possible, you can opt for the base model with 64GB of storage. The 64GB iPad 9 retails for $329, but it’s currently on sale for $269.99. That’s a nice big 18% discount, and it’s within $20 of this model’s lowest price ever.

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Maren Estrada Deals Editor

Maren Estrada has been the Editor of BGR Deals since it launched in 2013. She has more than 20 years of experience testing more than 1,500 products, and reviewing a wide range of consumer electronics including mobile devices, smart home products, computers, and home appliances.

Previously, she was a leading consultant specializing in copywriting, product development, and new product launches.