Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
You can say a lot of negative things about Kanye West. He’s egotistical. He has an inflated and borderline-delusional sense of entitlement. And of course, …
Apple’s new iPhone 6s models look poised to set a new iPhone sales record this weekend. Foursquare and Swarm have been working together to utilize …
You need to drop everything you’re doing and watch this video immediately. Daredevil Graham Dickinson recently took a jaunt over to Chamonix-Mont-Blanc, jumped off a cliff, …
With an incredible array of new features, both on the hardware and software side, the iPhone 6s is arguably the most exciting iPhone upgrade we’ve …
The iPhone 6s is finally here with a host of new features, not the least of which is 3D Touch. As we detailed previously, 3D …
Somewhere along the way, the public started demanding that new smartphones come with killer new features. After a certain point, incremental upgrades, no matter how …
It seems that we can’t even go one year without an iPhone “scandal” being blown completely out of proportion. With the iPhone 5s, everyone began worrying …
Are viewers simply waiting for a new must-watch TV drama a’la Breaking Bad or Scandal to capture their attention? Or, are viewers simply leaving traditional TV …
The upcoming Tesla Model X, an SUV-inspired take on the wildly popular Model S, appears to be in extremely high demand. In a subtle website …
The music industry isn’t in turmoil, but it’s undeniably in the midst of a transformation. These days, services like YouTube, Pandora and Spotify make it …
We’ve seen no shortage of videos showcasing the Tesla Model S taking on cars as varied as a McLaren 650S, a Challenger Hellcat, and even a Lamborghini Aventador. …
With the first wave of iPhone reviews now out in the wild, 3D Touch appears to be the one feature that reviewers seemed to universally …
One would think that analysts and pundits, after so many years of predicting a decline in iPhone sales, might someday come to their senses and stop betting against Apple. …
Leave it to the Russian YouTube channel Crash Zone to come up with an answer to a question no one ever really thought to ask: …
Following widespread condemnation, Turing Pharmaceuticals CEO Martin Shkreli on Tuesday night announced that he would make the AIDS drug Daraprim more affordable than the originally …
Exorbitant CEO salaries is an issue that has increasingly come under microscopic scrutiny in recent years. While many believe that CEO compensation packages have inexplicably skyrocketed, …
A seemingly unremarkable photo of an Apple Watch taken from an Apple support page is making the rounds today. It would appear that Apple, in a subtle …
The number of Apple Music trial subscribers has reportedly increased by about 36% in just the last six weeks. According to a report in the New York …
In an initiative dubbed The Million Dollar iOS 9 Bug Bounty, Zerodium CEO Chaouki Bekrar is offering upwards of $3 million to anyone or group …
With an easy to use interface and an abundance of $0.99 songs, Apple’s iTunes Music Store famously helped phase out illegal file sharing networks. In a …
Early this week, a tourist tragically fell to his death while posing for a selfie at the Taj Mahal in India. Earlier in the month, …
The Wall Street Journal yesterday reported that Apple is not only moving full steam ahead on its electric car initiative, but is actually taking measures …
The launch of Apple Maps was famously plagued by a number of frustrating bugs, including inaccurate mapping directions, Salvador Dali-esque satellite photos, and completely misplaced landmarks. …
A new Apple TV unboxing video from 9to5Mac provides us with an even closer look at what Apple’s upcoming set top box will deliver, both from a …
When it comes to Apple, there always seems to be a mythical and rumored product looming overhead. In the years preceding the iPhone unveiling, we …
One of the smart things about Uber (and Lyft, for that matter) is that the ratings system goes both ways. Not only can passengers rate …
The Tesla Model S may be widely revered and critically acclaimed, but like any new disruptive technology or product, it faces no shortage of critics …
Say what you will about Tesla’s future prospects, but it’s hard to deny that the Tesla Model S today is one of the greatest consumer-oriented …
In today’s modern world littered with sandwich shops galore, it’s easy to take for granted how easily and quickly we can just pop into a …
The soon to be released fourth-gen Apple TV undoubtedly represents Apple’s boldest play for the living room yet. In addition to a smattering of new TV …
