Rumors of Apple releasing a smart TV have resurfaced
One of the more notable Apple rumors of the past 15 years has been resurrected. Writing for Bloomberg, Mark Gurman says that Apple is currently …
Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Latest Articles by Yoni Heisler
iPhones quietly got a new security feature that’s frustrating the FBI and investigators
In case you missed it, Apple released iOS 18.1 late last month. The update introduced a new security feature that will make it tougher for …
Apple Vision Pro 2 with M5 chip may be released in 2025
It goes without saying that Apple’s Vision Pro is a premium product designed for early adopters. Sporting a retail price of $3,499, the device is …
Apple may face massive fine from the EU over DMA violations
Apple may be on the receiving end of a massive fine from the EU over alleged anticompetitive behavior. Originally reported by Bloomberg, it appears that …
Cheaper Vision Pro may be delayed until 2027 or later
It’s probably not fair to say that Apple’s Vision Pro has been a disappointment sales-wise. After all, the device is prohibitively expensive for most consumers. …
Apple is working on a massive MacBook Pro redesign – here’s what we know
Apple just released a new lineup of M4 MacBook Pros, but the company has no plans to rest on its laurels. On the contrary, Mark …
The iPhone is a freight train and shows no signs of slowing down
Every single year, a familiar pattern emerges. Apple every fall introduces a brand new iPhone and critics yawn. “There’s not enough there to move the …
Apple posts record-breaking Q4 earnings as revenue hits $94.9 billion
Apple today posted its earnings report for the recent September quarter. When the dust settled, the company posted revenue of $94.9 billion and EPS of …
Q2 Mac shipments were flat, but new M4 Macs promise strong growth
A new report from Canalys reveals that Mac shipments last quarter remained relatively flat year over year. While some manufacturers like Lenovo saw shipments jump …
Telegram agrees to share user IP addresses and phone numbers with authorities
In a move that shouldn’t come as much of a surprise, Telegram CEO Pavel Durov recently announced that his company will now hand over user …
Apple posts Q3 earnings as revenue hits $85.8 billion
Apple today posted its earnings report for the recent June quarter. When all was said and done, the company posted $85.8 billion in revenue and …
The problem with Apple’s TV strategy
About a week ago, a report from Bloomberg relayed that Apple has plans to scale back its Hollywood ambitions. With Apple spending boatloads of cash …
Apple’s exciting new AI features won’t be ready for the iPhone 16 release
In a move that shouldn’t surprise anyone, Apple Intelligence will not be ready for iOS 18. Instead, Bloomberg’s Mark Gurman reports that we’ll have to …
An important iPhone 17 design change was reportedly put on hold
A new report from Ming-Chi Kuo relays that there’s been a slight design change to Apple’s plans for its iPhone 17. Though not slated to …
Why Siri’s ChatGPT integration might drive some iPhone users crazy
For as remarkable as Siri was when it debuted in 2011, Apple’s digital assistant has since been lapped by rival services from Amazon and Google. …
Apple is working on thinner designs for next-gen iPhone 17, Apple Watch, and MacBook Pro
A new report from Bloomberg relays that Apple’s iPhone 17, set for launch in 2025, may be significantly thinner than its predecessors. The report is …
A closer look at iOS 18’s new Messages via Satellite feature
Apple introduced a variety of new features to its Messages app at WWDC this week. With iOS 18 – slated to arrive this coming September …
Apple provides rare look at iPhone durability testing facility
Every once in a while, Apple provides us with a sneak peek at some of the equipment it uses to ensure that the iPhone delivers …
Amazon wants to turbocharge Alexa so it can compete with ChatGPT
With generative AI being all the rage these days, it’s no surprise that Amazon is finally entering the mix. According to a report from CNBC, …
Apple apologizing for its iPad Pro ad is absurd and embarrassing
As someone who has been following Apple for decades, I’m used to watching the company get unreasonably critiqued for flimsy reasons. It’s nothing new, and …
Microsoft modifies ChatGPT software for US spy agencies
A new report from Bloomberg relays that Microsoft recently introduced a customized version of ChatGPT-4 for US Intelligence agencies. One of the key differentiating features …
Here’s how analysts got everything wrong about iPhone demand
With the iPhone still accounting for 50% of Apple’s quarterly revenue, it’s no surprise that Apple’s financial health is often gauged by how well the …
Apple posts Q2 earnings: Revenue comes in at $90.8 billion
Apple today posted its Q2 earnings report and delivered $90.8 billion in revenue while earnings checked in at $1.53 per share. Analysts, meanwhile, were anticipating …
NHTSA to investigate fatal crashes involving self-driving Ford Mustang Mach-E
Today, the National Highway Traffic Safety Administration (NHTSA) announced an investigation into reports that certain self-driving vehicles from Ford are prone to crashing into stationary …
Apple defends selling MacBook Air with only 8GB of RAM
Even ardent Apple fans will be the first to tell you that the company has forever been stingy when it comes to entry-level storage and …
Tesla settles lawsuit involving fiery Autopilot crash
Ahead of what was sure to be a high-profile legal battle, Tesla this week opted to settle a lawsuit that centered on the safety of …
Report comparing Apple Music to Spotify subs makes antitrust suit seem like nonsense
A new report from Consumer Intelligence Research Partners (CIRP) sheds some interesting light on how popular Apple Music is relative to Spotify. The report specifically …
Two new AirPods 4 models might be released later this year
Apple is poised to release not one, but two next-gen versions of its popular AirPods this coming fall, according to a new report from Bloomberg’s …
Phil Schiller explains why third-party App Stores make the iPhone experience worse
With the European Union’s Digital Market Act (DMA) set to go into effect in March, Apple’s grip on the type of apps that iPhone users …
Apple posts Q1 earnings and delivers impressive $119.58 billion in revenue
Apple earlier today posted its earnings report from the recent holiday quarter and delivered $119.58 billion in revenue with EPS coming in at $2.18. Analysts, …
