Continuing our Stormness today, we’re breaking out these great internal marketing and product positioning points. What you’re going to see isn’t for the faint of heart — there’s a ton of data points in here. RIM even goes as far to compare the Storm (or Thunder as they referred to it internally) to the iPhone, Nokia N95, and LG Viewty. We’ve got full price points on where the Storm sits in between the other devices, and we even have a couple exclusives for you… How does a BlackBerry Niaraga with Wi-Fi sound for Verizon? Yep, the device we broke the news on will have Wi-Fi for all your Verizon-lovers. Finally, how does a CDMA Kickstart sound? It’s codenamed the BlackBerry Apex and it will indeed be hitting Verizon as well. Release not yet known. Click through for practically all the inside RIM info you can handle!
BlackBerry Storm internal product positioning, marketing points, BlackBerry Apex
Published Oct 4th, 2008 7:18PM EDT
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Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.
Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.
What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.
