Why are Samsung’s smartphones so dominant in the market when companies such as HTC, Nokia and LG have all released smartphones in the last year that are just as good if not better? A big reason is Samsung’s enormous marketing budget that drills images of Galaxy smartphones into consumers’ heads while crowding out its rivals’ devices. According to Reuters, Samsung’s marketing Death Star has spent an estimated $14 billion in 2013, an amount that’s greater than the entire gross domestic product of Iceland. If Reuters‘ estimate is right, it means that Samsung has more than tripled the roughly $4 billion it spent on marketing in 2012 and that it has spent more than quadruple what Microsoft and Apple together spent on marketing last year.
Samsung’s marketing Death Star spent $14 billion this year
Updated Nov 29th, 2013 10:45AM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
