• Roku is the top streaming media player brand in the world right now, which means its devices are even more popular than Amazon’s Fire TV device lineup.
  • Amazon is running deals right now on two of the company’s most popular streaming players, the entry-level Roku Express HD and the beloved Roku Premiere with 4K and HDR support.
  • Both devices are on sale right now at their lowest prices of the year, but there’s no telling how much longer the deals will be available.
  • Visit BGR’s homepage for more stories.

When it comes to streaming media players, people are either in the Fire TV camp or the Roku camp. There happen to be a lot more people in the Roku camp since it’s the top streaming media player brand out there right now, but either one will give you access to any and all the streaming services you subscribe to. Fire TV fans will be happy to learn that there’s a little-known deal right now on Amazon’s site that some people can take advantage of to get a great price on Amazon’s hottest streamer. Use the coupon code 4KFIRETV at checkout and you can snag a Fire TV Stick 4K at its all-time low price of just $24.99. The only problem is this deal is only available to some people and there’s no way to tell who unless you try the coupon. Terms and conditions are right here on Amazon’s site, but they don’t really tell you much.

If you’re team Roku, don’t worry because we’ve got a pair of deals for you that might be even better. One is on Roku’s entry-level streaming device and the second is on the Roku Premiere, which might be the most underrated device Roku makes.

Starting with the entry-level model, the Roku Express HD was updated for 2019 and it’s one of the most affordable streaming media players out there. You get access to every streaming service you have ever heard of along with dozens and dozens of services you’ve probably never heard of. On top of that, you get The Roku Channel, which aggregates all sorts of great movies and TV shows that you can stream for free. It’s shipping out right away and it’s on sale for $29 at Amazon.

There are two things you won’t get with the Express HD that might make it worth the upgrade. First, you won’t get support for content that streams in 4K resolution. And second, you won’t get support for the vivid colors that come along with HDR content. For that, you’ll want the Roku Premiere, which just so happens to be on sale today for $29 instead of $40. That price is even lower than it was on Black Friday, so it’s definitely a great deal that you don’t want to miss.


Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply. BGR may receive a commission on orders placed through this article, and the retailer may receive certain auditable data for accounting purposes.