• Amazon isn’t currently advertising any deals on its streaming media players — in fact, Amazon’s daily deals page is now hidden but we recently told you how to find it.
  • Even if you do make your way to that page and to the many deals sections linked therein, you still won’t find the secret, unadvertised sale that Amazon is running right now on the Fire TV Stick 4K.
  • A select group of people can buy Amazon’s 4K streaming dongle for just $24.99 using the coupon code 4KFIRETV, but the deal isn’t available to everyone.
  • If you can’t get that deal, there’s another sale available to everyone that’s almost as good.
  • Visit BGR’s homepage for more stories.

Amazon has been offering great deals on its various Amazon device lineups for the past few weeks, which comes as something of a surprise since the company recently shifted its attention away from “nonessential” products. This way, Amazon can free up warehouse space and shipping capacity for important products like face masks and sanitizers, which are currently only available to ship to hospitals and government buyers.

Well, apparently Amazon devices are essential because we haven’t seen very many shipping delays at all on Amazon’s various device lines. In fact, the company has continued to offer new deals all the time, focusing mainly on a different Amazon device category each week. This week, Echo smart speakers and Echo Show displays are the focus and you’ll find plenty of solid discounts such as an Echo Dot for $39.99 or $40 off the Echo Show 8. But there’s one special deal you won’t find anywhere on that page or anywhere else, and it might just be the hottest deal on Amazon’s entire site right now.

If you’re one of the lucky people eligible to get in on the action based on Amazon’s unknown criteria, you can slash the price of the $50 Fire TV Stick 4K down to just $24.99. That is not a typo. It’s the lowest price ever for a 4K Fire TV Stick, matching Amazon’s deal from Prime Day 2019. As we mentioned, the only problem is that not everyone is eligible for this deal. Go to the Fire TV Stick 4K page on Amazon’s website and if you get lucky, you might see a note under the $49.99 price that looks like this:

Now, it’s important to note that you need to give this deal a shot even if you don’t see that note because the special coupon might still work. Drop a Fire TV Stick 4K into your cart and use the promo code 4KFIRETV at checkout. If you’re eligible for the deal, the price will drop to $24.99. If you’re not eligible for the deal, you’ll see a message that the coupon code is not valid — but don’t get too upset because we’ve got another Fire TV Stick 4K deal for you down below.

First, you can read about the aforementioned offer on Amazon’s terms and conditions page right here:

This is a limited time offer. Qualifying customers only. Amazon reserves the right to modify or cancel the offer at any time. Offer good while supplies last. Offer only applies to Fire TV Stick 4K with Alexa Voice Remote, streaming media player sold by Amazon Digital Services LLC. Shipping charges and taxes may apply to discounted items. Offer limited to one per customer and account. Offer is non-transferable, may not be resold, and may not be combined with other offers. To redeem this offer, please enter the promo code during checkout. Promotional code valid until 11:59 p.m. (PT) December 31, 2020. If any of the products related to this offer are returned, your refund will equal the amount you paid for the product, subject to applicable refund policies.

Now, if the coupon mentioned above doesn’t work for you, there’s actually another good deal that anyone can take advantage of. Just buy two Fire TV Stick 4K players and you’ll receive a $20 Amazon credit when you receive and activate them. That essentially cuts the Fire TV Stick 4K to the same price as the entry-level Fire TV Stick, which isn’t too shabby at all. Here are the terms and conditions for this separate Fire TV deal that’s available to anyone.

More of today’s top deals

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply. BGR may receive a commission on orders placed through this article, and the retailer may receive certain auditable data for accounting purposes.