• There’s no shortage of streaming media players available these days, but the Roku Premiere might be the single best one while it’s on sale on Amazon.
  • For just $40, you get a compact device with Roku’s beloved streaming media interface as well as support for both 4K resolution and HDR content.
  • $40 is already a terrific value that undercuts Amazon’s Fire TV Stick 4K, but the Roku Premiere is on sale right now at an all-time low of just $29.
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Roku has been the number one brand in streaming media players for many years now, and we don’t see that changing anytime soon. You really can’t go wrong with Amazon’s various Fire TV devices either, but people just seem to gravitate toward Roku’s various streaming media players more often than they do to Fire TV devices.

Perhaps it’s the simple interface, which puts your apps front and center at all times. Amazon’s Fire TV UI is a bit cluttered and it’s clear that Amazon is always trying to sell you something, whether it’s a new Amazon original show or some app that a developer paid to feature. With a Roku device, on the other hand, you just turn it on, open the app you want to open, and start streaming.

Speaking of apps, Roku is home to literally every single streaming content service you could possibly want. From Netflix and Amazon Prime Video to Hulu, Vudu, Apple TV+, Disney+, pay TV channel apps, and everything else. There are also countless streaming services on there that you’ve probably never even heard of, plus the Roku Channel aggregates all sorts of great movies and shows that you can watch for free.

If you’re in the market for a streaming media player right now, there’s really only one that you should even bother considering. It’s the $40 Roku Premiere HD/4K/HDR Streaming Media Player, and it’s on sale right now on Amazon at an all-time low price of just $29. The only time Amazon’s rival Fire TV Stick 4K is that cheap is on Prime Day or Black Friday!

If for whatever reason you insist on having a Roku with the dongle form factor, that’s pretty much the only reason you should pass on this deal — even though you can easily store the Roku Premiere behind most TVs. Luckily for you, there’s another deal on Amazon right now that drops the $60 Roku Streaming Stick+ to $49. It’s a dongle that supports 4K and HDR just like the Premiere, and this is the latest version that comes with a voice remote and TV controls.

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Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply. BGR may receive a commission on orders placed through this article, and the retailer may receive certain auditable data for accounting purposes.