There are two fantastic Amazon deals right now on streaming media players that anyone can buy. The wildly popular Fire TV Stick is down to $34.99, and the hot new Roku Express HD is on sale for just $24, matching an all-time low. You really can’t go wrong with either sale, but there’s another deal that you definitely need to check first. It’s not available to everyone, but a select few people can use the coupon code 4KFIRETV to buy a brand new Fire TV Stick 4K Streaming Media Player for just $24.99, matching the all-time low from Black Friday and Prime Day last year!

Now, for the catch: Amazon’s terms and conditions page is quite vague but it makes it clear that only some people are eligible for this deal. It’s bizarre and quite annoying if you’re not one of the lucky ones, and we have no idea why Amazon set the deal up this way. To find out if you can score this special deal, head to the Fire TV Stick 4K page on Amazon and check to see if you have a note under the price like the one you see in the screenshot above. If you see it, hurry up and use the coupon code 4KFIRETV at checkout to score this awesome deal. If not, the other deals we mentioned above are both great, or you can save some money on the Roku Streaming Stick+ right now as well if you want 4K and HDR support.

Fire TV Stick 4K

  • The most powerful 4K streaming media stick.
  • Watch favorites from Netflix, YouTube, Prime Video, Disney+, Apple TV, HBO, and more. Stream for free with Pluto, IMDB TV, and more.
  • Launch and control content with the Alexa Voice Remote.
  • Enjoy brilliant picture with access to 4K Ultra HD, Dolby Vision, HDR, and HDR10+.
  • Choose from 500,000 movies and TV episodes.
  • More storage for apps and games than any other streaming media stick.
  • Experience tens of thousands of channels, apps, and Alexa skills.
  • Alexa on Fire TV provides the most comprehensive voice experience of any streaming media player.
  • Amazon Prime members get unlimited access to thousands of movies and TV episodes.

And here are the details from Amazon’s terms and conditions page:

This is a limited time offer. Qualifying customers only. Amazon reserves the right to modify or cancel the offer at any time. Offer good while supplies last. Offer only applies to Fire TV Stick 4K with Alexa Voice Remote, streaming media player sold by Amazon Digital Services LLC. Shipping charges and taxes may apply to discounted items. Offer limited to one per customer and account. Offer is non-transferable, may not be resold, and may not be combined with other offers. To redeem this offer, please enter the promo code during checkout. Promotional code valid until 11:59 p.m. (PT) December 31, 2020. If any of the products related to this offer are returned, your refund will equal the amount you paid for the product, subject to applicable refund policies.

Fire TV Stick

  • The #1 best-selling streaming media player, with Alexa Voice Remote (2nd Gen, released 2019).
  • Use the dedicated power, volume, and mute buttons to control your TV, soundbar, and receiver.
  • Watch favorites from Netflix, YouTube, Prime Video, Disney+, Apple TV, HBO, and more. Stream for free with Pluto, IMDB TV, and more.
  • More storage for apps and games than any other streaming media stick.
  • Experience tens of thousands of channels, apps, and Alexa skills, plus browse millions of websites using Firefox or Silk.
  • Alexa on Fire TV provides the most comprehensive voice experience of any streaming media player.
  • Amazon Prime members get unlimited access to thousands of movies and TV episodes.

Roku Express HD

  • New Disney and Apple TV are now streaming on all Roku devices. Power input 5V – 1A
  • Streaming made easy: Roku Express lets you stream free, live and premium TV over the Internet right to your TV; It’s perfect for new users, secondary TVs and easy gifting but powerful enough for seasoned pros
  • Quick and easy setup: Just plug it into your TV with the included High Speed HDMI Cable and connect to the internet to get started
  • Tons of power, tons of fun: Compact and power-packed, you’ll stream your favorites with ease; from movies and series on Apple TV, Prime Video, Netflix, Disney+, The Roku Channel, HBO, Showtime and Google Play to cable alternative like Hulu with Live TV, enjoy the most talked about TV across free and paid channels
  • Low cost, no extra fees: For under $30, Roku Express streaming device includes a High Speed HDMI Cable and there’s no monthly equipment fee; with access to free TV on hundreds of channels, there’s plenty to stream without spending extra
  • Simple remote: Incredibly easy to use, this remote features shortcut buttons to popular streaming channels
  • Endless entertainment: Stream it all, including free TV, live news, sports, and more; never miss award-winning shows, the latest blockbuster hits, and more; access 500,000+ movies and TV episodes; stream what you love and cut back on cable TV bills

Roku Streaming Stick+

  • New! Disney+ and Apple TV are now streaming on all Roku devices
  • Wireless that goes the distance: Basement rec room? Backyard movie night? Bring ‘em on. The long-range wireless receiver gives you up to 4x the range and a stronger signal for smooth streaming even in rooms farther from your router
  • Brilliant picture quality: Experience your favorite shows with stunning detail and clarity—whether you’re streaming in HD, 4K, or HDR, you’ll enjoy picture quality that’s optimized for your TV with sharp resolution and vivid color
  • Tons of power, tons of fun: Snappy and responsive, you’ll stream your favorites with ease—from movies and series on Apple TV, Prime Video, Netflix, to cable alternatives like Sling, enjoy the most talked-about TV across thousands of channels
  • No more juggling remotes: Power up your TV, adjust the volume, mute, and control your streaming all with one remote—use your voice to quickly search across channels, turn captions on, and more in a touch
  • Setup is a cinch: Plug it in, connect to the internet, and start streaming—it’s that simple
  • Private listening on mobile: Use the free Roku mobile app to pump up the volume on your shows without disturbing the house
  • Endless entertainment: Stream what you love, including free TV, live news, sports, and more; Never miss the most talked-about events, award-winning shows, latest blockbuster hits, and more—It’s easy to stream what you love and cut back on cable bills


Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply. BGR may receive a commission on orders placed through this article, and the retailer may receive certain auditable data for accounting purposes.