We’ve been doing this for a while, and we could swear that Prime Day has been in the summer for the past two years. And yet here we are in February and Amazon is running a massive sale on practically every single one of its most popular devices. Think we’re exaggerating? Well we can assure that we’re most certainly not. Deal highlights from this massive sales event include Amazon’s first big Echo Buds discount ever (think AirPods, but with Alexa instead of Siri), an Echo Flex Alexa speaker for just $19.99, the $90 Echo Show 5 for $64.99, the $130 Echo Show 8 for $89.99, the $50 Echo Dot for $29.99, the $90 Echo Show 5 for $64.99, and the $100 Echo Smart Speaker for just $74.99. Ring Video Doorbell 2 and Ring Video Doorbell Pro refurbs are on sale at all-time lows starting at just $99, and you can save $35 on the Kindle Paperwhite or $25 on the all-new Kindle.

The only popular Amazon devices that aren’t covered in this huge sale are Fire TVs, but there actually is an unadvertised sale that gets you a $50 Fire TV Stick 4K at the for only $24.99 with coupon code 4KFIRETV. Unfortunately not everyone is eligible for the deal — learn more from the terms and conditions. Also of note, you can snag a 50-inch 4K Fire TV Edition LED TV right now for just $269.99.

You can shop all the Amazon device deals right here on Amazon’s site:

And here are a few of our favorite ones:

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply. BGR may receive a commission on orders placed through this article, and the retailer may receive certain auditable data for accounting purposes.