Roku sticks are popular, but they’ll never hold a candle to Roku’s flagship device, the Roku Ultra Streaming Media Player. This box has it all, from 4K and HDR support to premium JBL headphones that come right in the box. It’s normally $100 but it’s on sale for Cyber Week for just $78.99. Or if you don’t need all the bells and whistles but you still want 4K resolution and HDR support, the Roku Premiere is on sale right now for just $29.

Roku Ultra

  • Power, picture, performance: Roku Ultra lets you stream free, live and premium TV over the Internet—right on your 4K TV. Roku’s top of the line media player with a quad core processor and our best wireless, Roku Ultra is perfect for heavy streaming in HD, 4K, and HDR
  • Ultimate connectivity: No matter what you’re streaming, enjoy a strong connection with dual band wireless — or use the Ethernet port for wired streaming
  • Brilliant picture quality: Experience your favorite TV in stunning detail and clarity. Perfect for HD, HDR, and 4K streaming, enjoy picture that’s optimized for your TV with sharp resolution and vivid color
  • Take control of your TV: Use your voice to set personal shortcuts for one touch control, search across channels, turn captions on, and more with the enhanced voice remote; plus, enjoy private listening with the included Premium JBL headphones and TV controls
  • Fully loaded: It’s got all the bells and whistles, including channels that launch in a snap, lost remote finder, USB and micro SD ports. You can stream from movies and series on Apple TV+, Prime Video, Netflix, Disney +, The Roku Channel, HBO, Showtime and Google Play to cable alternatives like Hulu with Live TV and PlayStation Vue
  • Endless entertainment: Stream it all, including free TV, live news, sports, and more; never miss award winning shows, the latest blockbuster hits, and more; access 500,000+ movies and TV episodes; stream what you love and cut back on cable TV bills
  • Enjoy free TV: Stream live TV, 24/7 news, sports, movies, shows, and more on The Roku Channel, plus a huge collection of free entertainment from top channels on Featured Free

Roku Premiere

  • New! Disney+ and Apple TV are now streaming on all Roku devices
  • Incredible picture, incredible value: Experience your favorite TV in stunning detail and clarity—whether you’re streaming in HD, 4K, or HDR, you’ll enjoy picture quality that’s optimized for your TV with sharp resolution and vivid color
  • Tons of power, tons of fun: Snappy and responsive, you’ll stream your favorites with ease—from movies and series on Apple TV, Prime Video, and Netflix, to cable alternatives like Sling, enjoy the most talked-about TV across thousands of channels
  • Setup is a cinch: Plug it in with the included Premium High Speed HDMI Cable, connect to the internet, and start streaming—it’s that simple
  • Simple remote: It’s got everything you need to start streaming, plus shortcut buttons to popular streaming channels
  • Automatic software updates: Get the most up-to-date software and new features without even thinking about it
  • Private listening on mobile: Use the free Roku mobile app to pump up the volume on your shows without disturbing the house
  • Endless entertainment: Stream what you love, including free TV, live news, sports, and more; Never miss the most talked-about events, award-winning shows, latest blockbuster hits, and more—It’s easy to stream what you love and cut back on cable bills


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