There are a bunch of different product categories that are always popular on Black Friday, but TVs are definitely near the top of the list each year. It makes sense, of course, since TVs are big and expensive so it’s great to have the opportunity to save and get them shipped for free. Of course, the killer Black Friday deals started early this year so there’s really no reason to wait. Don’t believe us? Well, you’ll find plenty of great 4K TV sales in Amazon’s huge HoliDeals sale running right now, but there’s one in particular that we need to point out: The awesome $700 TCL 55″ Class 5-Series 4K UHD Dolby Vision HDR Roku Smart TV just dropped to $399.99!

Here are the bullet points from the product page:

  • Smart functionality offers access to thousands of streaming channels featuring more than 500,000 movies and TV episodes via Roku TV
  • Pairs 4K Ultra HD picture clarity with the contrast, color and detail of Dolby Vision high dynamic range (HDR) for the most lifelike picture
  • Full View design provides a clean, contemporary edge-to-edge glass display that blends seamlessly into your viewing experience
  • Auto Game Mode automatically enhances performance by offering the smoothest action, lowest latency and the best picture settings for gaming
  • Inputs: 4 HDMI 2.0 with HDCP 2.2 (one with HDMI ARC), 1 USB (media player), RF, Composite, Headphone Jack, Optical Audio Out, Ethernet
  • Dimensions (W x H x D): TV without stand: 48.4 inch X 28.1 inch X 3.0 inch, TV with stand: 48.4 inch X 30.6 inch X 10.0 inch
  • Easy Voice Control with Alexa and Google Assistant compatibility

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply. BGR may receive a commission on orders placed through this article, and the retailer may receive certain auditable data for accounting purposes.