Amazon’s Fire TV Stick 4K is on sale right now for $39.99, and that’s definitely a terrific deal. As good as Fire TV devices are, however, Roku is still the best-selling streaming media player brand out there. People love Roku devices and the Roku interface, and that’s what makes this deal on Amazon so great: for just $39, you can get a Roku Premiere box with Roku’s awesome software, access to thousands of content sources, and support for both 4K resolution and HDR. Definitely check it out.

Here’s more info from the product page:

  • Incredible picture : simple way to start streaming in HD/4K/HDR
  • Easy to use remote, intuitive navigation and includes Premium High Speed HDMI Cable
  • 500,000+ movies and TV episodes, with voice search across 1,000+ top channels. Plus, catch hit movies, popular shows and more with no subscription or fees on The Roku Channel
  • Tons of streaming services available. From movies and series on Netflix, Prime Video, HBO NOW and SHOWTIME to cable alternatives like Sling TV or YouTube TV to live sports and news on CBS News, ABC News and ESPN
  • Free Roku mobile app for private listening, voice search and more

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply. BGR may receive a commission on orders placed through this article.