Amazon just announced that Prime Day kicks off on July 15 this year, but we could swear there’s been a mistake because there’s already Prime Day pricing on the Toshiba 43LF421U19 43-inch 1080p Full HD Smart LED TV – Fire TV Edition. This fantastic HDTV is already a steal at $300, with its gorgeous screen and built-in Fire TV software. If you’re a Prime member though, you can pick one up right now for just $179.99. What!?!

Here are some key details from the product page:

  • Toshiba Full HD Smart TV – Fire TV Edition delivers 1080p picture quality for lifelike detail, rich contrast, and brilliant colors.
  • With the Fire TV experience built-in, enjoy tens of thousands of channels, apps, and Alexa skills, including Netflix, Prime Video, Hulu, HBO, SHOWTIME, STARZ, and more.
  • Fire TV Edition seamlessly integrates live over-the-air TV and streaming channels on a unified home screen (HD antenna required).
  • Easily control your TV with the included Voice Remote with Alexa—plus, launch apps, search for titles, play music, switch inputs, control smart home devices, and more, using just your voice.
  • Dimensions (W x H x D): TV without stand: 38.1” x 22.4” x 3.5”, TV with stand: 38.1” x 23.9” x 9.1”. Multiple device input/output options: 3 HDMI including 1 with ARC, USB, composite input, antenna/cable input, digital output (optical), audio output, Ethernet.

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