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Google uses ‘Avengers: Endgame’ to make the Pixel 3 look cool, and teases imminent Pixel 3a launch

Published Apr 16th, 2019 6:50AM EDT
Pixel 3a Release Date
Image: Google

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Google just came out with a brilliant Pixel 3 commercial that you absolutely have to see, as it harnesses the huge popularity of last year’s Avengers: Infinity War film during a time when talk about the sequel, Avengers: Endgame is at an all-time high. Google also took advantage of the Disney/Marvel partnership to tease the imminent arrival of new Pixel hardware, without revealing any details about it. However, we know there’s only one thing that Google can unveil right now, the Pixel 3a series.

The following one-minute Pixel 3 ad uses various shots from Infinity War, seen from the point of view of regular humans who get to witness the attack on Earth. Avengers fans will immediately recognize the scenes in the background and notice the clever Pixel 3 placements along the way.

The ad does a great job promoting the Pixel 3’s main features, including the camera and the Google Assistant, and teases the upcoming Endgame movie.

Google also announced that it’s adding several MCU characters to its collection of Playmoji, including War Machine, Thor, Black Widow, Rocket and Captain Marvel, which will join Iron Man, Captain America, Hulk, Nebula and Okoye in Playground.

Separately, Google placed a teaser on the Google Play store that says “Help is on the way. On May 7, something big is coming to the Pixel universe.”

Image source: Google

Again, the Pixel 3a and Pixel 3a XL are probably the only “big” things that can happen in the Pixel “universe” right now, as the Pixel 4 is some six months away. The two 3a phones were shown in several leaks so far, including a recent price leak for Canada.

Some of the previous leaks speculated that the Pixel 3a phones would be launched at Google I/O 2019, which kicks off on May 7th, with Google’s regular press conference. Google’s teaser seems to indicate that new Pixel hardware will be launched at the event.

Defeating Thanos, meanwhile, will take more than Pixel 3a phones. Marvel’s Endgame launches on April 26th.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.