Today is one of those very rare occasions when we’re going to advise all of our readers NOT to buy a Fire TV Stick. We repeat, DO NOT buy a Fire Stick today, despite the fact that it’s out all-around favorite media streaming device thanks to the value it provides. Why? Simple: the much better Fire TV with 4K Ultra HD and Alexa Voice Remote is on sale at a deep discount today. With a $30 discount, the 4K Fire TV drops to just $39.99, which is how much you would normally pay for a Fire TV Stick. At that price, you’d have to be crazy not to buy one.

Here are some bullet points from the product page:

  • Experience true-to-life picture quality in 4K Ultra HD and HDR.
  • 40% more powerful than Fire TV Stick—an ultra-fast quad-core processor delivers an even smoother, more responsive experience.
  • Now supports Dolby Atmos audio—feel scenes come to life in three dimensions.
  • Access 500,000+ movies and TV episodes from popular channels and apps including Netflix, Prime Video, Hulu, HBO, SHOWTIME, NBC, and more.
  • Do more with Alexa—find and control content, play music, check movie showtimes, order a pizza, and more. Just press and ask using your Alexa Voice Remote or pair an Echo device for hands-free control.
  • Navigate millions of websites such as YouTube, Facebook, and Reddit with browsers like Silk and Firefox.
  • Amazon Prime members get unlimited access to thousands of movies and TV episodes, plus ad-free listening to millions of songs with Prime Music.
  • No cable or satellite? No problem. Watch live TV and sports with subscriptions to Hulu, PlayStation Vue, and Sling TV.

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