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With the holidays just around the corner, Amazon is stepping up its efforts to ensure that its popular product lines are on shoppers’ collective radar. Of course, there’s no better way to do that than by slashing prices on just about every popular device in Amazon’s product portfolio.

Beginning today, you can save on 16 different Amazon devices. Highlights from the company’s new sale include Black Friday pricing on the Echo Dot and Fire HD 10, $20 off the Kindle or Kindle Paperwhite, $5 off the Fire TV Stick, $15 off the All-New Fire TV, and so much more. Check out all the deals below and finish off your holiday shopping once and for all.

Fire TV with 4K Ultra HD and 1st Gen Alexa Voice Remote, streaming media player Price: Available from Amazon, BGR may receive a commission Buy Now
Fire TV Stick with Alexa Voice Remote, streaming media player - Previous Generation Price: Available from Amazon, BGR may receive a commission Buy Now
Fire 7 Tablet (7" display, 8 GB) - Black - (Previous Generation - 7th) Price: Available from Amazon, BGR may receive a commission Buy Now
Fire HD 8 Tablet with Alexa, 8" HD Display, 16 GB, Black - with Special Offers (Previous Genera… Price: Available from Amazon, BGR may receive a commission Buy Now
Fire 7 Kids Edition Tablet, 7" Display, 16 GB, Blue Kid-Proof Case - (Previous Generation - 7th… Price: Available from Amazon, BGR may receive a commission Buy Now
Fire HD 8 Kids Edition Tablet, 8" HD Display, 32 GB, Blue Kid-Proof Case (Previous Generation -… Price: Available from Amazon, BGR may receive a commission Buy Now
Fire HD 10 Tablet with Alexa Hands-Free, 10.1" 1080p Full HD Display, 32 GB, Black - without Sp… Price:$164.99 Available from Amazon, BGR may receive a commission Buy Now
Echo Dot (2nd Generation) - Smart speaker with Alexa - Black Price: Available from Amazon, BGR may receive a commission Buy Now
All-new Echo (2nd Generation) Price: Available from Amazon, BGR may receive a commission Buy Now
Echo Plus - 2nd Generation Price: Available from Amazon, BGR may receive a commission Buy Now
Echo Show - 1st Generation Black Price: Available from Amazon, BGR may receive a commission Buy Now
Amazon Tap - Alexa-Enabled Portable Bluetooth Speaker Price: Available from Amazon, BGR may receive a commission Buy Now
Kindle E-reader (Previous Generation - 8th) - Black, 6" Display, Wi-Fi, Built-In Audible - Incl… Price: Available from Amazon, BGR may receive a commission Buy Now
Kindle Paperwhite E-reader (Previous Generation - 7th) - Black, 6" High-Resolution Display (300… Price: Available from Amazon, BGR may receive a commission Buy Now
Amazon Cloud Cam Security Camera, Works with Alexa Price: Available from Amazon, BGR may receive a commission Buy Now
Amazon Key Home Kit: Amazon Cloud Cam (Key Edition) indoor security camera and compatible smart… Price: Available from Amazon, BGR may receive a commission Buy Now


Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.