Late last year, AT&T launched DirecTV Now, a $35 streaming alternative to regular cable TV. In many ways, it’s a standard cable TV package, but you watch it on a phone or a Chromecast, rather than a cable TV box.

Even though $35 is less than most cheap cable packages, it’s still a whole bunch more money than avocado-eating millennials are used to spending on their Netflix subscription. Signups for the service clearly haven’t been as high as AT&T would like, as it’s been pushing promotions like free Apple TVs and a year of complimentary HBO ever since launch. Starting today there’s a new promotion for AT&T’s wireless customers, and it’s pretty hard to beat.

Anyone on AT&T’s $60-per-month Unlimited Choice cellphone plan can now get DirecTV Now for $10 a month, once bill credits have been applied. The DirecTV Now bundle you would get, called Live a Little, has 60 channels including most of the big cable news and some sports. Unlike customers on the more expensive $90-per-month Unlimited Plus bundle, you don’t get free HBO included.

It’s not a bad deal for cable TV, but it does tie you to AT&T’s Unlimited Choice plan, which objectively isn’t great. For $60 per month, you get “unlimited” data with a max speed of 3Mbps, with video capped at 480p. It’s technically not bad if you don’t mind slow web browsing and never tether, but it’s a bad deal even just compared to Verizon’s new Unlimited plan.

Still, if you’re a light data user who also is tired of paying for cable TV, AT&T’s plan could be worth a look.

Chris Mills has loved tinkering with technology ever since he worked out how to defeat the parental controls on his parents' internet. He's blogged his way through Apple events and SpaceX launches ever since, and still keeps a bizarre fondness for the Palm Pre.