Say goodbye to star ratings on Netflix. After announcing that it would be phasing out the rating system that had accompanied its online streaming service for years last month, Netflix is finally pulling the trigger.
On Wednesday, the company debuted a new, simpler rating system that it says will be more intuitive and hopes will encourage more users to provide ratings for shows and movies. If you give a show a thumbs-up, you’ll see more like it on your homepage. Choose thumbs-down and Netflix will stop suggesting it.
Along with replacing the mechanism with which you rate programs, Netflix is also replacing the star rating that appears next to titles. Instead of a 4.5-star rating, you will now see a % Match score. The higher the score, the more likely Netflix thinks you are to like the show or movie. It’s not a measure of overall popularity, but rather based solely on your individual viewing habits, behavior and ratings you’ve provided.
“Netflix has had star ratings for much of our history, but we’ve learned through over a year of testing that while we’ve used stars to help you personalize your suggestions, many of our members are confused about what they do,” Cameron Johnson, Director of Product Innovation, explains in a blog post. “That’s because we’ve all gotten used to star ratings on e-commerce and review apps, where rating contributes to an overall average, and the star rating shown next to a restaurant or a pair of shoes is an average of all the reviewers.”
Not only are thumbs easier to understand, but ratings activity increased by 200% when Netflix replaced stars with thumbs in testing. So whether or not you’re a fan of the change, it’s clearly the right move for Netflix.