Google’s pair of Pixel phones is a remarkable success for the company. Sure, they may have some flaws, but they’re still the hottest Android devices in town — if you can get one. A new report indicates that Pixel “demand is exceeding supply” at Verizon.
Big Red is still the only US carrier selling Google’s Pixel and Pixel XL smartphone, and the investment has been paying off for the company. Verizon committed a $25 million marketing budget for the phone after its launch and continues to promote the phone, although spending has cooled.
According to Fierce Wireless, Wave7 Research data shows that the Pixel phones remained hot-selling devices even after the holidays.
“Along with Apple, Samsung, and Droid, the Pixel/XL continues to be heavily advertised—on an equal footing with top OEMs—at a price point of $10 (Pixel) or $15 (XL) per month with trade-in of a high-end smartphone,” the firm noted. “It is clear that demand is exceeding supply.”
The firm conducted a survey of 50 carrier stores last week, concluding that the Pixel accounted for 9.5% of smartphone sales at Verizon last month. And it’s not just Verizon subscribers that are buying the phone.
The Pixel and Pixel XL can be used with other US carriers, and T-Mobile specifically targeted the handsets with a promotion not too long ago.
“AT AT&T/T-Mobile/Sprint stores, 39% of reps (13 of 33) are aware of an average of ~2 Pixel activations each at these 13 stores,” Wave7 Research wrote. “Most Pixel XL SKUs are shipping in March and most Pixel SKUs are out of stock as well.”
Comparatively, the iPhone 7 remained strong, Wave7 said, as the iPhone’s share of sales was up at every carrier other than Sprint. The iPhone 7 is slightly outselling the iPhone 7 Plus, the research company noted. “Sales of the iPhone 7 exceeded sales of the iPhone 7 Plus at all four carriers, but the gap narrowed significantly from prior months, now that iPhone 7 Plus supply is greatly improved,” Wave7 said.