If you’re not already an Amazon Prime subscriber for some reason, today is the day that changes. We’re not sure how or why you’ve resisted for so long considering all of the benefits that Prime affords. You get free two-day shipping, unlimited on demand access to Amazon’s Prime Video library, unlimited streaming of more than 2 million songs, free Prime-exclusive gaming content on Twitch, unlimited photo storage, unlimited access to all of the books in Amazon’s Prime Reading catalog, and plenty more.

As we said, today is your lucky day because Amazon is kicking off its week-long Black Friday Deals Week sales event with a special one-day offer. Today only, you can get a full year of Amazon Prime for just $79 using this link. This rare deal is a $20 discount compared to the normal $99 annual fee for Amazon Prime, and you still get all of the awesome benefits Prime affords.

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As Amazon announced this past Wednesday, the company will offer a limited-time discount on Prime memberships today only. From 12:00AM EST on Friday morning all the way until midnight on Friday night, the cost of a 1-year Amazon Prime subscription will drop from $99 to just $79. That $20 discount won’t come along with any restrictions at all, as we noted — you’ll be able to enjoy all the same Amazon Prime benefits that everyone else enjoys.

According to Amazon, the discount is being offered to celebrate the arrival of Amazon’s new original series The Grand Tour. Of course, we’re sure the timing of the offer also has a little something to do with Amazon’s big Black Friday sales, which kick off today as well.

If you’re looking to take advantage of this great opportunity to save on Amazon Prime, just visit this link before the end of the day to sign up.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web.

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