The iPhone 7 has only been on sale since this morning, and even though there’s not enough to go around, that hasn’t stopped the train of wanton destruction. Next stop: hydraulic press.

There’s no more iconic YouTube phenomenon than a crazy Finnish man and his hydraulic press, and luckily, it seems Apple delivers to his house.

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I know you’ve probably seen plenty of hydraulic press videos by now, but I cannot recommend watching the iPhone 7 become a pile of cracked glass hard enough. It’s a video of several parts: first, the press begins to descend, and the iPhone — held vertically — only bends. Then the glass explodes, the screen starts folding, and you think it’s all done.

But the press has a finale in store, and it’s a good one. The crumpled ball of iPhone is compressed even further, until various components and some kind of faintly toxic goo come out the side.

Hundreds of man-hours were spent designing and building that iPhone, but none of that matters. In a few short seconds in a factory in Finland, it became as one with the earth again. Also, check out the YouTube views.

Chris Mills has loved tinkering with technology ever since he worked out how to defeat the parental controls on his parents' internet. He's blogged his way through Apple events and SpaceX launches ever since, and still keeps a bizarre fondness for the Palm Pre.