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Televisions inevitably get less expensive down the road after they launch, but this top-rated LED Smart TV from Sony is now less than half of its original price on Amazon. This is seriously a deal that’s almost too good to be true, and it’s a perfect way to break into the 4K TV market without breaking the bank in the process.

Right now on Amazon, the Sony XBR49X830C 49-Inch 4K Ultra HD Smart LED TV (2015 Model) is less than $800 with free Prime shipping.

Some key details from the Amazon product page:

  • Refresh Rate: 120Hz (Native); Motionflow XR 960 (Effective)
  • Backlight: LED (Edge-Lit)
  • Smart Functionality: Yes
  • Dimensions (W x H x D): TV without stand: 43.1″ x 25.4″ x 2.4″, TV with stand: 43.1″ x 26.8″ x 8″
  • Inputs: 4 HDMI (HDCP 2.2), 3 USB

This beautiful 4K TV has a 4.3-star rating on Amazon from more than 170 customer reviews.

Sony XBR49X830C 49-Inch 4K Ultra HD Smart LED TV (2015 Model): $798.00 with free Prime shipping

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Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.