Earlier this week, Amazon gave us one more great reason to subscribe to its popular Prime service: 20% of the preorder price of any new game – read all about it at this link. If that’s still not enough for you along with free two-day shipping and all of Amazon’s other perks, then here’s one more reason to sign up Prime right now: the retailer is dropping one-year Prime subscriptions to just $73 this weekend, which is a deal you shouldn’t pass up.

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The service has a regular annual price of $99, which is still a great deal considering everything Amazon Prime has to offer. But the company is now celebrating its big Golden Globes victories for Amazon original Mozart in the Jungle this past Sunday, so it’s dropping the price down to $73 for a short time.

The offer is valid for this weekend only, starting at 9:00 p.m. PST on Friday and running through midnight local time on Sunday night. Unfortunately, existing Prime subscribers won’t qualify for the special offer since Amazon is targeting new customers with this special deal.

Follow this link to learn more about Amazon’s special limited-time Prime sale.