Ever since Microsoft launched Windows 10 over the summer, Windows 7 and Windows 8.1 users have been pressured to upgrade to the latest version of the operating system. It was relatively innocuous at first, but as months have passed, Microsoft has become increasingly obnoxious. The notifications were all but unavoidable, and now things have truly come to a head.

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On Tuesday, InfoWorld shared the latest rendition of Microsoft’s message:

Windows 10 UpgradeImage Source: InfoWorld

After bugging users incessantly, forcing them to download 3-5GB files in the background without their knowledge and even going so far as to launch the upgrade service “accidentally” on some computers, Microsoft is now resorting to the same tactics used by spammers and malware creators to push their software.

You can dismiss the message by clicking the “X” button in the top-right corner of the window, but it’s clear that Microsoft is intent on wearing down users until they’d rather upgrade than deal with the notifications.

To be clear, as a satisfied Windows 10 user, I fully endorse the upgrade. There are plenty of users who have had issues with the new OS and others who are concerned with the lack of communication from Microsoft regarding privacy and security, but I’m not one of those people. That said, I can’t imagine that Microsoft is going to win over any cautious Windows users by pushing them closer and closer to the ledge until they have no choice but to jump off.

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