Apple’s new iPhone 6s and iPhone 6s Plus were on sale for nearly a week in September, but that seemingly wasn’t enough time to curb the platform’s steepest market share decline in months.
NetMarketShare is a well-respected market research firm that monitors web traffic and uses that data to calculate market share, though “usage share” might be a more appropriate term. Where mobile platforms are concerned, the company’s data for the month of September shows a relatively sharp drop in share for Apple’s mobile device lineup, while Android enjoyed its biggest gain in months.
According to the firm’s data, which was just released on Thursday, Apple’s iOS market share dropped to 38.58% in September, which is down from 40.82% in August. This marks iOS’s steepest drop in share since April of this past year, when it dropped to 38.81% from 41.97% in the prior month.
NetMarketShare’s data suggests that Apple’s share of the mobile market was at its lowest point in 2015 last year.
Meanwhile, Android enjoyed gains at Apple’s expense. The firm’s data shows that Google’s share of the global mobile market climbed from 52.14% in August to 53.54% in September. Android began the year at 47.45%.
Microsoft’s mobile market share dropped to 2.48% last month from 2.60% in August, and BlackBerry’s share is now so low that it falls in the “Other” category.