Bloomberg reports that Amazon marketplace sellers recently received emails from the company informing them that no new listings for Apple TV or Chromecast devices will be allowed and that any existing listings will be removed from the site on October 29th. According to Amazon, this is a response to the fact that the Prime Video service doesn’t run well on those devices.
“Over the last three years, Prime Video has become an important part of Prime,” Amazon told its sellers. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”
Other devices that stream media, such as the PlayStation 4, the Xbox One and Roku’s line of media boxes will all remain on the marketplace for the foreseeable future, as each one fully supports Prime Video.
Considering the fact that both a new Apple TV and a new Chromecast are going to be available this holiday season, it’s hard not to see this as a slap in the face of competition. Amazon really wants you to buy a Fire TV Stick.