How badly has Tidal bombed? So badly that apparently Kanye West no longer wants anything to do with it. Digital Spy notices that West has not only changed the logo on his Twitter feed from the Tidal logo to the artwork on one of his old albums, but he’s also deleted any tweets that mentioned the service.
West was one of several artists on hand to promote the new service at its launch last month, where it billed itself as a better music streaming deal for artists. However, the presence of West, Madonna, Nicki Minaj and other stars at the launch event left the impression that users should pay twice the amount of money per month that they’re paying Spotify just so Jay-Z and his friends can have more money.
Ever since then, things have been getting worse and worse for Tidal. The app this week dropped out of the App Store top 700 even as rivals Pandora and Spotify have seen their revenues surge.
While there’s no doubt Tidal’s launch was horrendously botched, we’re a bit surprised that West seems to already be distancing himself from it. After all, the newly relaunched app is less than a month old at this point — Kanye could have at least stuck it out until the summer.
In the meantime, let’s recall this picture as a symbol of happier times:
UPDATE: Well, it looks as though Kanye realized that deleting all references to Tidal on his Twitter account was not exactly the sort of PR that Tidal wanted to have because shortly after we wrote this post, he posted the following:
In other words, West hasn’t dumped his support for Tidal just yet.