If whiskey on the rocks is your favorite drink and you’re trying to figure out ways of making it more interesting, then you simply have to see this awesome “rocks” trick that was especially crafted for a TV commercial with help of amazing 3D printing technology.
In 2014, advertising agency TBWAHakuhodo created an ad for Suntory Whisky, AdWeek reports, using a CNC router to create amazing ice cube sculptures. Using the machine, TBWA carved various designs out of ice blogs – basically this is an inverse 3D printing technique – after chilling the CNC router to -7 degrees Celsius to prevent the ice from melting.
Since launching the campaign last year, the agency won a Branded Content & Entertainment Lotus trophy at the Asia-Pacific Advertising Festival in Thailand.
As long as you can get your hands on a CNC router and the Autodesk 123 app to capture 3D images for printing, you could impress your friends who share your passion for whiskey on the rocks with a collection of tiny sculptures like the ones shown below.
The Suntory Whiskey TV commercial and more images showing these impressive ice cubes follow below, with even more pictures from the ad campaign available at the source link.