Apple on Sunday released a new short video ad for the iPad Air 2, this time focusing on the tablet as a tool for music makers. Unsurprisingly, the ad was published right ahead of the 57th edition of the Grammy Awards, with Apple listing a special page dedicated to the new commercial on its website.
To tell this iPad music story, Apple enrolled Elliphant, a recording artist from Sweden, and other music professionals, including a producer, DJ and clip director.
Additionally, and in line with previous iPad and iPhone ads, Apple is also listing on its website the various apps that made possible this particular commercial.
Interestingly, not only is Apple promoting the tablet as a great tool for creating anything related to music, from writing lyrics to coming up with new beats and mixing music on the iPad, but the company reveals that the All or Nothing — the song performed in the commercial — remix film was shot on an iPad Air 2.
The full new Apple video follows below.