The recently released Watch Dogs video game is already an immensely popular title, so it’s not really a surprise that we’re already seeing some video parodies target the game. Machinima published a short but hilarious video in which Aiden Pearce, the main character in the game, switches to an iPhone and has to go buy it from an Apple retail store.

In Watch Dogs, Pearce is a hacker who relies heavily on his smartphone to hack into various objectives with the help of different apps. But smartphone owners often have to switch to new smartphones when their old ones break, which is where Machinima’s sketch comes in.

After losing his CtOS device, which is what Pearce usually uses to hack into Chicago’s Central Operating System, he has to replace the main weapon that can help him in his quest, choosing an Apple retail store to get the chore done.

However, as you can see in the following video, switching to an iPhone isn’t an easy task, even for a savvy smartphone user like Pearce.

(NSFW language)