Watch Dogs is already one of the most hyped game releases of the spring, but Ubisoft’s clever marketing campaign might convince a whole new crowd to check the game out. Digital Shadow is a website being run by Ubisoft which allows Facebook users to see just how vulnerable their information could be to an outside source. By allowing the site to access your account, Digital Shadow will let you know within seconds which contacts you regularly interact with, which words you use most often in status updates and when you’re active on the social network.
The more frightening breaches appear at the bottom of the page. Digital Shadow can not only pinpoint your location on a map — it also estimates your salary and generates a list of potential passwords to access your account.
As an infrequent Facebook user, the results for my profile were relatively limited, but the page would be full of information for any Facebook obsessives who haven’t turned on the necessary privacy settings.
It’s not much more than a fun gimmick, but it parallels nicely with the theme of government overreach in Watch Dogs and might even bring more attention to a pressing issue. Check out how vulnerable you are at the Digital Shadow website. Watch Dogs will be available for PS3, PS4, Xbox 360, Xbox One and PC on May 27th.