We knew it was coming, but we didn’t expect it quite this soon. According to The Verge, Vizio has revealed the pricing scheme for its P series televisions — 50-inch models with 4K displays will start at just $999.99, and the higher-end 70-inch TV will cost $2,599.99. To put this into perspective, there are still plenty of high-end 50-inch HDTVs currently on the market that retail for around $1000. These prices are a far cry from some of the more audacious announcements during this year’s CES, and could be the first sign of 4K proliferation in the coming months and years. Although Vizio is known for affordable TVs, analysts have been predicting an abrupt price equalization in the 4K market for months. It appears that sooner rather than later, owning a 4K set won’t be a distant dream.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.