Here is what we have just found out… AT&T recently modified their early upgrade program for smartphones, and due to smartphones becoming “increasingly more sophisticated” — and the cost of the devices increasing — AT&T has increased their $75 early upgrade fee to $200. That means a BlackBerry Bold 9700 that would have cost you $275 will now cost you $399. Quick messaging and basic phones are not subjected to the new change. AT&T told employees that, “This change to our exception pricing is necessary to maintain our ability to provide customers with the best selection of devices and maintain our leadership in the Smartphone category.” And hey, with Verizon charging a $350 ETF for advanced devices, it was only a matter of time before AT&T started exploring their options.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.