If there’s one thing T-Mobile loves to do, it’s trolling rivals. Whether this trolling comes in the form of Twitter feuds with rival CEOs or silly skywriting stunts, T-Mobile just can’t help ridiculing its rivals in ways that are equal parts amusing and juvenile. The “Un-carrier” is at it again this week and is pledging bombard AT&T and Verizon with graffiti of customer complaints that will be written outside their stores with magenta chalk.
So here’s the deal: T-Mobile wants everyone to tell Verizon and AT&T via Twitter that they should adopt the principles outlined by T-Mobile’s new “Wireless Customer Bill of Rights.” Among other things, this new declaration of rights says that no wireless subscribers should have to pay overage fees for using too much data and that they should have the right to roll over data they don’t use in a given month to future billing cycles. You can check out the whole thing below:
When you tweet at AT&T and Verizon, T-Mobile wants you to use the “#TweetJohn” hashtag. Why, you ask? Let’s let T-Mobile explain.
“Use #TweetJohn on Twitter and you’re in for a surprise through March 31 – the John Legere emoji, a gift from Twitter to John for his three years fighting for wireless customer rights!” T-Mobile writes. “If John’s emoji gets used more than 500,000 times by March 31, T-Mobile will write every single one of those tweets and posts outside Verizon and AT&T stores in high-traffic locations across the country – in magenta chalk, naturally.”
Now that is some ambitious trolling, even if it is just part of a goofy marketing stunt.