I love my Jawbone UP3. Quality control issues continue to plague Jawbone, but the device and accompanying app are fantastic. I recently lost 50 pounds in just three months, and there is absolutely no question that UP bands and software were instrumental in my success.

As I continue to lose weight — now down about 75 lbs — and improve my health, Jawbone’s products still play an integral role for me. But there is one area where the UP falls short, and a former Apple engineer has stepped up to fill that huge gap.

DON’T MISS: This Android app adds one simple feature I wish I could have on my iPhone

The original Moov is still the smartest smart band on the market today. It’s not a fitness tracker, but rather a motion tracker tied to intelligent mobile software that coaches you through various workouts and helps improve your form as you exercise.

On Thursday, Moov unveiled version 2 of its popular wearable, and it’s called the Moov Now.

The Moov Now features a new design and new colors, and it’s also packed with new sensors to improve accuracy. The most impressive thing about the new hardware, however, is likely its battery life: The Moov Now lasts for 6 months of typical usage on a single charge.

“The market is saturated with fitness trackers that all do the same thing – passive activity tracking. MOOV NOW goes beyond basic data, and coaches users through every swim, run, training session and more,” said Moov co-founder and former Apple engineer Meng Li. “We’ve amassed over a year’s worth of data for even more precise and intelligent workout analysis, and we’re excited to introduce MOOV NOW as the next level of personal training.”

Moov tackled the unique virtual coaching aspect of wearables first, and now it’s also backing up into standard activity tracking as well. Steps, sleep and more will be recorded by the band and stored in Moov’s updated mobile app, which also combines all of the current workout apps into one.

Moov Now will begin shipping this fall and will cost $99.99, but preorders go live today on Moov’s website at a discounted price of $59.99. Moov’s full press release follows below.

Ex-Apple Alum Unveils MOOV NOW™, the Most Advanced Artificial Intelligence-Powered Wearable That Analyzes Your Movements in Real-Time and Coaches You to Glory

SAN FRANCISCO, CA – July 16, 2015 – Steps, calories, and the prescribed hours of sleep are all well and good, but can a fitness wearable actually push you harder and to your peak performance? Moov believes so, and is the first wearable that provides real-time feedback with actionable insight into every workout so that you not only know the number of miles you’ve run, but how to improve every movement.

Dubbed the “Siri of Sweat” when they launched the world’s first AI-powered fitness device in 2014, Moov smashed crowdfunding records by attracting $1 million in just two weeks. Starting today, MOOV NOW™ is available for pre-order with the most advanced technology yet, six month battery life, third party heart rate monitor integration and a sleeker design.

The company’s latest and greatest wearable not only tracks your activity and form while you’re exercising, but also provides real-time audio and visual guidance through workouts. When you’re running, MOOV NOW™ tells you when to land softer, shorten your stride, or pick up the pace. With a brand new design, smaller size, unparalleled battery life, and suite of premiere workout apps available in one master app experience, you barely even notice that it’s there. Simply strap it on your wrist or ankle, throw in your headphones, and kick-off your ass-kicking workout.

See how MOOV NOW™ works by watching the video here.

“The market is saturated with fitness trackers that all do the same thing – passive activity tracking. MOOV NOW™ goes beyond basic data, and coaches users through every swim, run, training session and more,” said Meng Li, co-founder and CEO of Moov. “We’ve amassed over a year’s worth of data for even more precise and intelligent workout analysis, and we’re excited to introduce MOOV NOW™ as the next level of personal training.”

Features and Benefits of MOOV NOW™:

  • Customizable: MOOV NOW™ is available in Stealth Black, Blizzard White, Aqua Blue and Fusion Red colors.
  • Social features: ‘Connect and Compete’ allows you to share your workout progress with friends, family and other Moov community members.
  • Activity tracking: Stand-alone daily activity and sleep tracking to monitor activity levels throughout the day.
  • Seamless suite of workout programs and levels: MOOV NOW™ is compatible with the original 10+ programs and 200+ variations and levels of Run & Walk, Swimming, Cycling, Cardio Boxing and 7 Minutes+ Workout apps, plus more workouts such as Spinning, Bikini Body, Tabata will be continuously added into the Moov app.
  • Affordable: Compared to competitor models that charge upwards of $150, MOOV NOW™ costs just $59.99 for a limited time, making advanced coaching more accessible.

MOOV NOW™ will retail for $99, but will be available for pre-order at a groundbreakingly accessible price of only $59.99 for a limited time and will ship in early Fall 2015. To purchase your device, please visit: http://www.moov.cc

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