How the Beats deal could help Apple create a new generation of fans

Apple Beats Deal Survey

As we’ve mentioned before, one underrated aspect of Apple’s decision to buy up Beats is that teenagers apparently love Beats headphones — a recent survey conducted by Statista showed that 46% of American teens preferred Beats headphones to others, for example. And now Re/code points us to a huge new survey of 10,000 students conducted by education tech company Chegg showing that roughly half of them think that buying Beats will make Apple more popular among teenagers while around a quarter say that the deal would make Apple more cool. Re/code points out that this could be good news for Apple’s ambitions to take on Spotify in the music streaming market, especially if it can seamlessly integrate Beats Music into both its iOS devices and Macs.

Of course, we’re still not sure exactly what Apple’s grand designs for Beats will be. Other than a cameo appearance from Beats cofounder Dr. Dre during Monday’s WWDC 2014 keynote address, Apple didn’t at all mention its recent $3 billion acquisition. This isn’t too surprising since Apple only closed the deal a little more than a week ago and it’s likely that the company will spell out its bigger game plan for Beats during its fall product launches that are expected to include a larger iPhone 6 and its first wearable computer.

Source:
Re/code
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