Nokia’s Lumia 1020 has been the most impressive Windows Phone released yet with a camera that sets the bar for smartphone picture quality. Just because the device has received critical accolades, however, doesn’t mean that it’s going to be a top seller, especially with its $300 on-contract price tag. Barron’s points us to a new note from Baird analyst William Power, who says that Nokia’s latest flagship phone has gotten off to a slow start despite being hailed as a potential breakthrough device for Windows Phone 8.
“Last week, we visited and contacted AT&T stores to gauge early sales of the Nokia Lumia 1020,” Power writes. “Reps we spoke with were nearly unanimously positive about the deviceâ€™s hardware, especially with the performance of the 41-megapixel camera. In contrast, those same reps were quick to point out that early sales were modest at best.”
The reason for the middling sales, says Power, were fairly predictable: The high price tag and anxiety about switch from iOS or Android to Windows Phone.
“When asked what was limiting consumer adoption of the 1020, reps commonly cited the $300 price target and consumer concern with switching over to a new OS as the biggest hurdles,” he explains. “We only found a handful of stores that sold out of the device on launch day, and in several cases, we were the first people to ask specifically about the 1020.”